About us
Together, we make care lighter – and more joyful
At JOYinCARE, we believe care should be better, smarter – and less physically demanding for the caregiver. That belief has been our driving force since 1996, when our founders, both occupational therapists, experienced first-hand the impact of physical strain in healthcare.
Nearly 30 years later, our mission remains unchanged: we reduce physical strain to bring more joy back into care.
Dutch roots
JOYinCARE is a proudly Dutch company. All of our lifting and transfer aids are designed, developed, and manufactured in the Netherlands – where quality, innovation, and sustainability go hand in hand. But our reach goes beyond national borders. Together with our trusted dealers we offer complete, proven solutions that make a real difference – for caregivers, patients, and care organizations around the world.
More than just products
We develop and supply innovative lifting and transfer aids. But to us, a product is never the end goal – it's part of the solution. Sometimes, the answer lies in a tool. Other times, it is a consultation or a training. And often, it’s the combination of both – designed and implemented in close collaboration with our dealer network.
Together, we deliver not only high-quality products, but also the knowledge, support and ongoing service needed to truly make a difference. Whether you need help implementing a solution, training your patients, or selecting the right aid for a complex care situation – we’re here to support you every step of the way.
Avance Care Group
JOYinCARE is part of the Avance Care Group. Avance stands for progress. Progress in care, with a constant focus on what really matters. The Avance Care Group unites innovative healthcare solutions to enhance quality of life and is dedicated to delivering accessible and efficient care services, with a strong focus on technology, personalized solutions and genuine human connection.
''Attention to life by transforming healthcare environments''
The Avance Care Group consists of a group of companies with one shared mission: to transform healthcare environments where patients, caregivers and employees receive the attention they deserve. With a human approach and smart technologies, we reduce physical strain, increase job satisfaction and make healthcare future-proof.
Focus on what we do best
Next to JOYinCARE, also Confexion, production facility for patient slings, and TR-Care, a full-service maintenance division, are part of the group. We benefit from the knowledge, services and products of these sister companies. In addition, the Avance Care Group offers extra support on general matters, allowing us to focus fully on what is most important to us: delivering high-quality, people-oriented and smart care solutions.
For more information about the Avance Care Group, please visit the website:
Production at Confexion
At our textile workshop in Assen, the Netherlands, we’ve been producing JOYinCARE’s slings and transfer aids since 2009. Every product is designed with one mission in mind: to ensure maximum comfort for the patient while reducing physical strain for caregivers. All products are made in the Netherlands, with great attention to detail – and with care for people, society, and the environment.
Purpose-driven production
Confexion is more than just a sewing atelier. It’s where high-quality healthcare aids are created by a dedicated team of 20 professionals – over 30% of whom have a (temporary) need for extra support or development. In recognition of this, Confexion was awarded the Dutch PSO (Social Enterprise Performance Ladder) in 2025 – the highest honor for inclusive and socially responsible entrepreneurship.
Our team is experienced, committed, and proud of the work they do. That pride shows in the quality of every single product. Everything is made with great care and attention to detail, resulting in reliable, safe, and durable solutions.
A solution for every care situation
Our extensive range of slings and transfer aids offers the right solution for every care situation. With years of experience in design and production, we can create solutions that truly fit. Each item is handmade, tested, and carefully checked in our Assen workshop.
A place to learn and connect
Confexion is also a place of learning and inspiration. In our on-site training space, we regularly welcome dealers, customers, other (care) businesses, and local authorities interested in socially inclusive employment or reducing physical strain in healthcare. The space is fully equipped with modern lifting solutions and suitable for workshops, hands-on training, or private sessions for up to 35 participants. You’re welcome to visit us here!
Would you like to know more about Confexion? Visit this website: Confexion.com.
CSR policy
Creating social impact is part of who we are. At JOYinCARE, we’re constantly looking for smart, sustainable solutions that ease the physical strain on care professionals and boost the dignity and independence of those receiving care. We care. For people, for the future.
Future-proof care
The future of healthcare depends on the well-being of the people who provide it. That’s why we focus on sustainable employability. Physical strain is one of the main causes of work-related absence in healthcare — and yet so many care professionals still struggle with physically demanding tasks every day. By using the right tools, in the right way, we can prevent unnecessary strain on the body. Our transfer aids help reduce the risk of musculoskeletal injuries while also making the job lighter and more enjoyable. It’s about making a real difference — for caregivers and patients alike.
Social commitment
From Assen to Nunspeet, we collaborate closely with organisations that employ people distanced from the labour market, whom have a (temporary) need for extra support or development. Today, over 70 people are actively involved in our production processes. We co-founded the shared workspace of the Inclusief Groep in Nunspeet, and diversity is a core value within our own team too. Especially at our textile workshop, Confexion in Assen. You can learn more about Confexion here:
Sustainable quality
We know that every choice we make has an impact on the planet. That’s why, since 2015, every single JOYinCARE product is 100% made in Holland. Local production means fewer transports and lower CO2 emissions. As part of our Green Care Concept, we offer more and more slings made from eco-friendly materials, such as recycled polyester. At the end of their lifecycle, these slings can be fully recycled.
Our patient hoists are built to last, with low-maintenance designs that rarely need part replacements. That means fewer costs over time and a clearer Total Cost of Ownership (TCO). Sustainability isn’t just a checkbox for us — it’s a driving force behind our innovations and strategic decisions. And we make sure our suppliers live up to the same standards and also work with a CSR policy. So we can be sure that things like child labour, for example, are never an option.
Quality
As a manufacturer and supplier of medical devices, we comply with an extensive package of standards. Our services and products have high quality requirements and comply with the following legislation and standards, among others.
As a medical device manufacturer, we are bound by very strict laws and regulations. For example, we comply with the REGULATION (EU) 2017/745, also known as the MDR. We keep very detailed technical files and are in close contact with the authorities and end users. Specifically for transfer aids, we comply with NEN-EN-ISO 10535:2021, which is a NEN standard specifically aimed at moving people with disabilities. We think this is so important that we also sit on the international 10535 NEN committee. In addition, our technicians are trained and certified to work in accordance with NEN 3140:1998 (safe working practices for low-voltage electrical installations). They are certified as Competent Persons.
Quality is one of our core values and we are constantly striving for improvement. Our quality management system is certified according to ISO 13485:2016. This is a globally recognized standard that allows manufacturers, suppliers and distributors of medical devices to demonstrate that they comply with all legal requirements and regulations regarding medical devices. We collect and analyze all feedback from our customers through a customer feedback tool. We implement any points for improvement in order to guarantee and strengthen our quality.
